In the early days of my design career, moodboards were made by hand, with magazine clippings as key sources of inspiration. One favourite, Monocle magazine, became rather an obsession—its pages filled with global insights and creativity. But as the design world shifted to digital, tools like Figma and Pinterest have transformed our workflows. Today, we embrace the speed and flexibility of digital processes, yet I still hold a soft spot for the tactile past. With new chapters ahead, it's time to let go of the old and embrace the future.

In the world of product design, nothing is set in stone. Designers constantly reimagine products, turning the ordinary into the extraordinary. This article explores how reframing products—like transforming sunglasses from nerdy accessories to fashion staples and making e-bikes essential urban transport—redefines their purpose and appeal. Advances in technology, shifts in cultural perspectives, and creative insights from younger generations play crucial roles in this process. By embracing the potential for innovation, we can continuously recontextualize and elevate everyday items, proving that even the most mundane products can become marvels.

Discover how digital components are outpacing physical durability in modern products. From smart speakers to electric cars, learn why sustainability and smart design are crucial for a more sustainable future.

We believe in continuously pushing ourselves and the envelope of innovation by doing conceptual design studies. At The Hybrid Consultancy, we see design as an exquisite balance of aesthetics and functionality. Our latest creation under the fictive brand Lumin, the VortexLink, exemplifies this philosophy. Here’s an insider look at our meticulous conceptual design process.

From April 16-21, Milan will showcase the latest in design innovation, offering a platform for visionaries worldwide to unveil trends that will shape the future of the industry. The week not only highlights new designs but also fosters dialogue on sustainability, technology, and aesthetics. And we include our favourite bars and restaurants too. Since "la vita e troppo breve per mangiare e bere male"!