What does The Hybrid Consultancy actually do?

It’s a fair question. And one we hear quite often. Not because we’re unclear, but because our work transcends conventional categories.

The short answer? We create competitive advantage.

We do that by crafting distinctiveness across brand, service, product and operations. Because only when everything works together — inside and out — can you truly win hearts and minds. And yes, that means zooming out to see the big picture and drilling in to make it real.

At The Hybrid Consultancy, we bridge the boardroom and the workshop floor.
From strategy decks to designed deliverables. From business objectives to physical artefacts. From idea to implementation.

Selling a PowerPoint slide deck and a folder full of Excel-sheets rarely pays the bills. Nor does it move people.

We build tangible value. Products and services that don’t just look good, but work beautifully and align with your brand’s DNA.

We work with both startups and established players — from helping a precision tool manufacturer reposition itself with a distinctive new product line, to guiding a corporate venture team in shaping a service experience from the ground up.

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What sets us apart?

We are Strategic Designers with both soft- and hard skills. We think, we make, and we know our way around the tools to do both.
From Adobe’s Creative Suite to hand sketching and Autodesk Fusion 360 & Moldflow. From frameworks to final assembly.

Real product designers know their way beyond the monitor. And yes, that’s rare.

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The gap in the market

Too often, we see business professionals (B-school grads) who’ve followed a quick design course during their MBA and now brand themselves as experts in Design Thinking. Yeah right.

And on the other side: design agencies that proudly burn through creative hours without ever asking what the business is trying to achieve.

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Our hybrid approach

We believe in a different approach — one that’s hybrid by nature. That’s why we combine the rigour of strategic consulting with the imagination and skill of industrial design.

Where others stop at the deck, we start building. Where others only build, we ask: why?

We align more with the D-school mindset. Where making, testing, learning, and re-making is central. Not just post-its and playful workshops. But real, designed outcomes that make a difference.

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From what to how

We’re strategists who guide organisations from what needs to be done to how we’re going to make it happen — with clarity, creativity and craftsmanship.

We work alongside founders, brand teams, engineers and innovators to bring their boldest ambitions to life.

We’re equally at home in the boardroom, the design studio and on the factory floor.

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Curious to know how we work?

Let’s have a coffee. No pitch, no jargon — just clarity.

We are always happy to help.

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