Context is Everything: How Design Adapts to a Changing World Back in 2006, sketching with fineliners, assembling mood boards from magazines, and building models by hand was the norm. Fast forward to today, and the design world has transformed. Strategy, digital tools, and emerging tech like VR and AR have changed not just how we create, but how we experience design. At The Hybrid Consultancy, we believe that understanding context is the key to impactful design. The way we interact with products, from digital-first retail to immersive prototyping, has evolved—and so must design thinking.