The Hybrid Consultancy is an Amsterdam-based strategic design consultancy.

where artistry meets innovation, crafting unforgettable experiences through meticulous craftsmanship and cutting-edge technology.

Background Image

Our Story

We transcend traditional disciplines by integrating product design, service design, and user experience with strategic thinking. Our mission is to create holistic experiences that connect people with products and services in meaningful ways.

Our design aesthetic reflects this upbringing: clean lines, fluid shapes and an emphasis on clarity. Inspired by the intersection of land, sea and sky, we craft innovative digital experiences balancing form and function.

Our Team Our Team Our Team

(Leadership)

Ivo Jeukens
Founder +  Director + Hybrid Design Strategist
Dieter
AI. Strategic Design Consultant & Sales Director
Maximilian
AI. Creative Director
Ava Morales
Lead Designer
Maya Singh
Lead Account Manager
Laura
Lead Developer

Our Process

01

Discover
In-depth consultations identify project visions, objectives and target audiences, establishing clear communication and timelines.

02

Design
Research-driven concepts transform into wireframes, prototypes and refined designs, incorporating client feedback

03

Develop
Robust technical development integrates content, ensuring functionality, usability and performance.

04

Launch
Strategic launch planning, expert deployment and post-launch analytics optimize lasting success.

The Modular Framework

At The Hybrid Consultancy, we believe in a transparant process. The Creative Mindset is a rather special asset, so we have to make sure we speak the client's language in order to achieve the results we are aiming at.

Business Strategy Alignment

Ensuring your strategy aligns seamlessly with market trends and organizational goals.

Covers audits, risk management, and innovation capability reviews.

Market Insights & Competitive Advantage

Gaining in-depth market insights to create a competitive edge.

Includes market analysis, customer segmentation, and trend evaluation.

Strategic Roadmapping

Defining a clear path toward your strategic objectives with milestones and resource planning.

Explains the planning and implementation process.

Value Proposition & Business Models

Crafting unique offerings and maximizing value for your customers.

Focuses on designing value propositions and revenue models.

From Concepts to Tangible Products

Transforming ideas into functional, aesthetically pleasing, and user-focused products.

Highlights ideation, prototyping, and product development.

Prototyping & Iteration

Rapid prototyping and testing to validate and perfect designs.

Includes both physical and digital prototyping processes.

Branding & Identity Systems

Building a visual identity that reinforces and differentiates your brand.

Covers logo design, visual guidelines, and tone of voice strategy.

Digital Design & User Experience

Designing digital products that engage users and deliver measurable results.

Focuses on UI/UX design, wireframes, and high-fidelity prototypes.

Exploring the Future: Trends to Turnover

Identifying trends and turning them into innovative growth opportunities.

Features our 3T Workshops and trend analysis methods.

Innovation Sprints

Fast-paced, focused sessions to develop, validate, and prototype ideas.

Includes Design Sprints and Extended Sprints.

Technology Scouting & Validation

Discovering and validating emerging technologies to meet strategic goals.

Emphasizes research, testing, and implementation.

Creative Techniques: From Sketch to Solution

Driving innovation through visualization, brainstorming, and creative workshops.

Includes sketching workshops and service blueprint refinement.

Our Philosophy

We Go Beyond the Borders of Traditional Disciplines

At The Hybrid Consultancy, we transcend traditional disciplines by integrating product design, service design, and user experience with strategic thinking. Our mission is to create holistic experiences that connect people with products and services in meaningful ways.

We believe that every challenge is an opportunity to innovate, and our work is defined by a relentless drive to push boundaries. By blending creativity, technology, and strategy, we craft solutions that not only address immediate needs but also prepare businesses for the future. Our approach is collaborative and iterative, working hand-in-hand with clients to ensure every outcome aligns with their vision and goals.

Whether it’s designing a user-centric digital product, streamlining customer journeys, or rethinking a brand’s identity, we focus on delivering solutions that resonate. Our team thrives on complexity and specializes in turning the intricate into the intuitive. We bring together diverse expertise and perspectives to deliver work that is as functional as it is aesthetically compelling.

At our core, we are dedicated to creating lasting impact. We don’t just solve problems—we create opportunities for growth, innovation, and connection. For us, every project is a chance to redefine what’s possible, building meaningful relationships between brands and their audiences.

The Hybrid Consultancy exists to help businesses adapt, evolve, and thrive in an ever-changing landscape. With a commitment to sustainability, purpose-driven creativity, and measurable success, we aim to leave a positive legacy with every project we undertake.

(Testimonials)

"The team at Naoto Studio brought our vision to life with precision, passion and expertise. Their collaborative approach ensured our values shone through in every design element."

Ryan T.
Creative Director

"Naoto Studio's dedication to detail and creativity has been game-changing for our brand. Their ability to blend technology with timeless design principles resulted in a stunning visual identity that exceeds our expectations."

Emily R.
Marketing Director

"Naoto Studio's innovative approach to branding and design not only elevated our online presence but also ignited our team's enthusiasm. Their work is truly transformative."

Sophia P.
Marketing Manager