2012
Drinkgezond.com
Client
Drinkgezond.com
Year
2019-2023
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Overview
In collaboration with Pierre Demangers and Kärcher Nederland, The Hybrid Consultancy embarked on a forward-thinking venture to anchor Kärcher’s water filters firmly in the Dutch market. Bolstered by an unwavering dedication to design excellence and healthful living, we devised a campaign that speaks to discerning consumers—ensuring every glass of water is a refreshing affirmation of modern healthy life.
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The Project
The outcome was nothing short of transformative: shifting from a purely product-based focus to a cutting-edge platform mindset. Informed by both quantitative and qualitative insights, the new model champions a decisive ban on disposables and introduces a seamless product-swapping system for corporate clients—ensuring optimum uptime and minimal waste. Altogether, it’s an inventive new blueprint for delivering clean drinking water, designed to meet modern standards of convenience and sustainability.